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Keeping Your Business Ahead of the Curve During a Recession: How To Use Your Website To Boost Sales

Despite current economic uncertainties, businesses can still thrive during a recession. One way to keep your business ahead of the curve and increase sales is by making changes to your website. The Madison Area Chamber of Commerce has compiled a list of some tips that can help you make sure that your website is up-to-date and ready for any potential bumps in the road; let's take a look.

Make Navigation Easier

Having an easy-to-navigate website is essential for customers to be able to find what they are looking for quickly and easily. Make sure your site has clear menus, labels, and descriptions that guide visitors through each page without confusion. Additionally, consider adding a search bar so customers can quickly enter keywords or phrases to find what they are looking for without having to go back and forth through different pages or menus.

Add a Call to Action

Make sure there are visible calls to action on every page of your website. This can include “subscribe now” buttons, “buy now” links, or “learn more” options depending on your product or service. The more calls-to-action you have on each page, the more likely customers will take action after visiting your site, which will help boost sales during this difficult time.

Ask Customers To Leave Reviews

Customer reviews are one of the most powerful tools when it comes to increasing sales during a recession. Encourage customers who have had positive experiences with your product or service to leave reviews on third-party websites such as Google My Business, Yelp, or other review sites that rank high in search engine results pages (SERPs). These reviews will help build trust with prospective buyers and give them an idea of how good your product or service really is before they make a purchase decision.

Use SEO To Bring In Visitors

Search engine optimization (SEO) is an important tool when it comes to increasing your visibility online and bringing in new visitors who may be interested in purchasing products or services from you. Consider optimizing titles and descriptions of your pages as well as using relevant keywords throughout the content to improve rankings in search engines. Additionally, link-building strategies such as guest blogging and creating backlinks could also prove helpful in improving SERP rankings.

Use PDF Tools For Signatures

Utilizing PDF documents associated with policies, disclaimers, and terms and conditions assures both business owners and customers about safety measures taken by either side in case something goes wrong later. Additionally, it is a bonus for everyone involved that all confidential information shared between parties will remain secure no matter what happens next. If you need to have customers fill out forms and add a signature, look for a PDF filler tool that makes the job easy.

Learn More About Data Analytics

Although not everyone is an expert in data analytics, a few courses to bolster the knowledge base and skill set currently available will prove invaluable. This can help businesses track customer behaviors and trends more efficiently than ever before, leading to insightful ways of maximizing profits while cutting costs at the same time. Look for analytics tools that are free or low-cost so you can keep an eye on your bottom line.


Using your website to garner sales and strengthen your business during a recession can be challenging without the right tools, so take some time to look for online resources and create a plan before you jump in. With PDF filler tools and analytics data, you can make the most of your site even during tough times. The key is to remain consistent with your changes so that your brand is always front-and-center.


Have a question about your next moves? The Madison Area Chamber of Commerce can help. Reach out for more information about our resources today.


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